The company Grottarossa Wines was set up in 1992 but prior to registering the trademark the firm produced and sold quality wines.
The company, from the beginning has been in continual evolution aiming to improve the quality of their production by investing in structures,. works and machinary, to satisfy its clients needs whilst at the same time maintaining tradition and keeping an eye to the future. This strong fundamental point of company leadership and the combination of past experience along with innovation aims to obtain excellent results.
Today the company has invested in marketing to increase its sales and has chosen a folding fan as its new symbol. Fans have ancient origins and were widely used in France in the 17th and 18th centuries. Their use spread throughout Europe especially in southern Italy. The connection between a fan and wine stems from both being a means of refreshment.
It was also used as an instrument of political communication Noblewomen, in Sicily, used fans as a means of communicating secretly with suitors.
The language of the fan varies according to social level, albeit in code it was highly effective. Because of its communicative effectiveness Grottarossa Wines chose the Fan to symbolically present its entire production of wines, tranparency and fundamental values towards its clients.
